You won't find a Black Friday countdown or a "70% off" banner at Eluri. Here's why, and what you get instead. A fair price from the first day Most sales in jewellery aren't really discounts. A piece is priced high so it can be "reduced" later, and the sale price is often closer to what it should have cost all along. We take the opposite approach. Every Eluri piece is priced honestly from the start, based on the diamond, the metal and the work that goes into it. We source directly and work without the layers of wholesalers, distributors and showroom overheads that push retail prices up. That saving is already in the price, every day of the year. So the price you see today is the price someone paid last month, and the price someone will pay next month. Nobody who buys from us has to wonder whether they should have waited. A ring shouldn't be rushed by a countdown An engagement ring is one of the most meaningful things you'll ever buy. It deserves time, questions and second looks. Countdown timers and "ends tonight" emails are designed to make you decide before you're ready. We'd rather you take a week, compare diamonds side by side and come back when it feels right. Our job is to give you the knowledge to choose well, not to create urgency. Sales are usually about stock. We don't carry excess stock Retailers often run sales to clear pieces that didn't sell. Most Eluri pieces are made to order or hand-selected for a specific client, so we're never sitting on a warehouse of rings we need to move. Quality that doesn't change with the price tag When prices are built around discounting, something usually gives, whether it's diamond quality, metal weight or finishing. Because our prices don't need room for markdowns, there's no pressure to cut corners. Every diamond is hand-selected by our team, often from many candidates, because two stones with the same grades on paper can look very different in person. Every custom design is approved by you as a CAD render before it's made. What you get instead of a sale A private, one-on-one experience, from your first message to long after you've received your piece Honest pricing every day, with no inflated "was" prices A Lifetime Manufacturing Warranty on all our fine jewellery One free resize within 12 months on eligible rings Free, fully insured express shipping Australia-wide Our promise If you choose Eluri, you'll pay a fair price, get a diamond chosen with care, and have a team behind you for the life of your piece. No gimmicks, no pressure and no regrets about timing. Want to know where retail markups come from? Read why Australian jewellery is often overpriced, or book a private consultation with us.

Diamonds are the hardest natural material, but the settings that hold them need a little care. A few simple habits will keep your jewellery looking as good as the day you received it. Everyday habits Take it off for the gym, swimming, gardening, cleaning and heavy lifting. Put it on last, after moisturiser, perfume and hairspray. Store pieces separately in a soft pouch or their box. Diamonds can scratch other jewellery, and each other. Avoid chlorine and harsh chemicals, which can damage metal over time. Cleaning at home Soak your piece for 15 to 20 minutes in warm water with a few drops of gentle dish soap. Brush gently with a soft toothbrush, paying attention to the underside of the diamond where oils build up. Rinse under warm running water with the plug in. Pat dry with a lint-free cloth. Avoid toothpaste, bleach and abrasive cleaners. Be careful with ultrasonic cleaners on pavé or delicate settings. Check your claws Once a month, look closely at the claws holding your diamond, or gently tap the ring near your ear. If a stone moves, rattles or a claw looks lifted or worn, stop wearing it and contact us. We recommend having your claws checked by a jeweller every 12 months. White gold and rhodium White gold is plated with rhodium for its bright white finish. Over time the plating naturally wears and can reveal a slightly warmer tone. Re-plating restores it and is a normal part of owning white gold. We're here for the life of your piece Every Eluri piece of fine jewellery is covered by our Lifetime Manufacturing Warranty. If something doesn't look right, email hello@eluridiamonds.com.au with a photo and we'll take care of it. Wearing a diamond-set watch? See our guide to caring for a diamond-set watch.

Planning a proposal? Here are the easiest ways to find their ring size without giving the surprise away. Borrow a ring they already wear Choose a ring they wear on their ring finger, or the same finger on the other hand. Trace the inside on paper, or slide it onto a finger of yours and mark where it stops. Put it back before it's missed. Ask someone close to them A best friend, sister or parent may already know their size, or can find out casually while shopping together. Use a ring they wear on another finger Middle fingers are usually around one size larger than ring fingers, and the dominant hand is often slightly larger too. Tell us which finger and hand it's from and we'll help you estimate. Measure while they sleep Wrap a thin strip of paper or string around the base of their ring finger and mark where it overlaps. Measure the length in millimetres and send it to us. When in doubt, size up slightly A ring that's a little big can be worn safely until it's resized. A ring that's too small can't be worn at all. The fit is covered Most Eluri rings include one free resize within 12 months of delivery, up to 2 sizes up or down. Some designs, such as full eternity bands, can't be resized, so if you're unsure of size, talk to us about the best design for you. Want more help? Our ring and bracelet size guide has a printable sizer, and our guide to choosing a lab grown diamond engagement ring walks through everything else.

A diamond certificate is an independent report that confirms exactly what you're buying. Here's how to read one. What is a diamond certificate? A grading report, often called a certificate, is issued by an independent gemological laboratory. It records the diamond's measurements and grades so you know exactly what you're getting, regardless of who sells it. IGI and GIA GIA (Gemological Institute of America) is the world's most recognised laboratory for natural diamonds. IGI (International Gemological Institute) is the leading laboratory for lab-grown diamonds and also grades natural diamonds. Both are independent and respected. Every lab-grown diamond at Eluri is IGI certified, and where a piece comes with a grading report for a natural diamond, it's from IGI or GIA. What's on the report Report number: often laser-inscribed on the diamond's girdle, so the report and the stone can be matched. Shape and cutting style: for example, round brilliant or oval. Measurements: the length, width and depth in millimetres. Carat weight, colour and clarity grades. Cut grade for round diamonds, plus polish and symmetry. Fluorescence: how the diamond reacts to UV light. None or faint is usually preferred. Growth method for lab-grown diamonds, such as CVD or HPHT. Certificate or valuation? They do different jobs. A certificate describes the diamond's quality. A valuation estimates a replacement value for insurance. Every Eluri piece comes with both: the diamond's grading report where one is included, and an independent valuation from Jewellery Valuations Australia. What a certificate can't tell you A report can't show you how a diamond looks in person. Two diamonds with the same grades can differ in brightness and character. That's why we hand-select every diamond and show you real options before you decide. New to diamond grades? Start with the 4 Cs of diamonds explained, or browse our IGI certified engagement rings.

Buying an engagement ring online in Australia is more common than ever, and for good reason: better value, more choice, and a far more relaxed experience than a pressured showroom. But it's also a big purchase, so it's natural to feel cautious. Here is how to buy an engagement ring online in Australia with complete confidence. Is it safe to buy an engagement ring online? Yes, when you buy the right way. The single thing that makes an online diamond purchase safe is certification. Every lab grown diamond we sell is IGI certified, meaning an independent lab has documented the cut, colour, clarity and carat in writing. You are not taking anyone's word for the quality, you are buying to a graded standard you can verify. That certificate is what makes buying online just as secure as buying in person. Why buying online often means better value Traditional jewellers carry the cost of expensive showrooms, inventory and sales teams, and that cost is built into the price you pay. Buying online, especially from a made-to-order jeweller, strips out that retail markup and passes the value to you. Paired with lab grown diamonds, which cost a fraction of mined stones for the same quality, it means significantly more ring for your budget. Our guide on lab grown vs natural diamonds explains the savings. What to check before you buy online A few things separate a great online purchase from a risky one. Insist on independent certification (IGI or GIA). Check the return, warranty and resizing policy. Ask for extra photos or video of the exact piece. And buy from a jeweller who is transparent and easy to reach, not an anonymous listing. If you want a full breakdown of the diamond itself, our guide to the 4 Cs is a good place to start. Buying online doesn't have to mean impersonal The best of both worlds is buying online with real, personal guidance. At Eluri, buying a ring isn't a checkout, it's a conversation. You work one-on-one with our team to choose or design your ring, see it before it's made, and are looked after from your first message to a lifetime of care. All the value and convenience of online, with the service of a private jeweller. Delivered securely, anywhere in Australia We ship Australia-wide with secure, insured delivery, so your ring is protected from the moment it leaves us until it reaches your door, whether you're in Sydney, Brisbane, Perth, Adelaide or a regional town. Complimentary resizing means the fit is never a worry, and you're welcome to collect in person at our Melbourne office if you prefer. Start with the right ring When you're ready, browse our lab grown diamond engagement rings, every one IGI certified with full specs and pricing listed, or reach out and we'll help you find or design the perfect ring. For more on the whole process, see our guide on buying an engagement ring in Melbourne and Australia. Melbourne based, shipped Australia-wide.