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You won't find a Black Friday countdown or a "70% off" banner at Eluri. Here's why, and what you get instead. A fair price from the first day Most sales in jewellery aren't really discounts. A piece is priced high so it can be "reduced" later, and the sale price is often closer to what it should have cost all along. We take the opposite approach. Every Eluri piece is priced honestly from the start, based on the diamond, the metal and the work that goes into it. We source directly and work without the layers of wholesalers, distributors and showroom overheads that push retail prices up. That saving is already in the price, every day of the year. So the price you see today is the price someone paid last month, and the price someone will pay next month. Nobody who buys from us has to wonder whether they should have waited. A ring shouldn't be rushed by a countdown An engagement ring is one of the most meaningful things you'll ever buy. It deserves time, questions and second looks. Countdown timers and "ends tonight" emails are designed to make you decide before you're ready. We'd rather you take a week, compare diamonds side by side and come back when it feels right. Our job is to give you the knowledge to choose well, not to create urgency. Sales are usually about stock. We don't carry excess stock Retailers often run sales to clear pieces that didn't sell. Most Eluri pieces are made to order or hand-selected for a specific client, so we're never sitting on a warehouse of rings we need to move. Quality that doesn't change with the price tag When prices are built around discounting, something usually gives, whether it's diamond quality, metal weight or finishing. Because our prices don't need room for markdowns, there's no pressure to cut corners. Every diamond is hand-selected by our team, often from many candidates, because two stones with the same grades on paper can look very different in person. Every custom design is approved by you as a CAD render before it's made. What you get instead of a sale A private, one-on-one experience, from your first message to long after you've received your piece Honest pricing every day, with no inflated "was" prices A Lifetime Manufacturing Warranty on all our fine jewellery One free resize within 12 months on eligible rings Free, fully insured express shipping Australia-wide Our promise If you choose Eluri, you'll pay a fair price, get a diamond chosen with care, and have a team behind you for the life of your piece. No gimmicks, no pressure and no regrets about timing. Want to know where retail markups come from? Read why Australian jewellery is often overpriced, or book a private consultation with us.

Diamonds are the hardest natural material, but the settings that hold them need a little care. A few simple habits will keep your jewellery looking as good as the day you received it. Everyday habits Take it off for the gym, swimming, gardening, cleaning and heavy lifting. Put it on last, after moisturiser, perfume and hairspray. Store pieces separately in a soft pouch or their box. Diamonds can scratch other jewellery, and each other. Avoid chlorine and harsh chemicals, which can damage metal over time. Cleaning at home Soak your piece for 15 to 20 minutes in warm water with a few drops of gentle dish soap. Brush gently with a soft toothbrush, paying attention to the underside of the diamond where oils build up. Rinse under warm running water with the plug in. Pat dry with a lint-free cloth. Avoid toothpaste, bleach and abrasive cleaners. Be careful with ultrasonic cleaners on pavé or delicate settings. Check your claws Once a month, look closely at the claws holding your diamond, or gently tap the ring near your ear. If a stone moves, rattles or a claw looks lifted or worn, stop wearing it and contact us. We recommend having your claws checked by a jeweller every 12 months. White gold and rhodium White gold is plated with rhodium for its bright white finish. Over time the plating naturally wears and can reveal a slightly warmer tone. Re-plating restores it and is a normal part of owning white gold. We're here for the life of your piece Every Eluri piece of fine jewellery is covered by our Lifetime Manufacturing Warranty. If something doesn't look right, email hello@eluridiamonds.com.au with a photo and we'll take care of it. Wearing a diamond-set watch? See our guide to caring for a diamond-set watch.

Planning a proposal? Here are the easiest ways to find their ring size without giving the surprise away. Borrow a ring they already wear Choose a ring they wear on their ring finger, or the same finger on the other hand. Trace the inside on paper, or slide it onto a finger of yours and mark where it stops. Put it back before it's missed. Ask someone close to them A best friend, sister or parent may already know their size, or can find out casually while shopping together. Use a ring they wear on another finger Middle fingers are usually around one size larger than ring fingers, and the dominant hand is often slightly larger too. Tell us which finger and hand it's from and we'll help you estimate. Measure while they sleep Wrap a thin strip of paper or string around the base of their ring finger and mark where it overlaps. Measure the length in millimetres and send it to us. When in doubt, size up slightly A ring that's a little big can be worn safely until it's resized. A ring that's too small can't be worn at all. The fit is covered Most Eluri rings include one free resize within 12 months of delivery, up to 2 sizes up or down. Some designs, such as full eternity bands, can't be resized, so if you're unsure of size, talk to us about the best design for you. Want more help? Our ring and bracelet size guide has a printable sizer, and our guide to choosing a lab grown diamond engagement ring walks through everything else.

A diamond certificate is an independent report that confirms exactly what you're buying. Here's how to read one. What is a diamond certificate? A grading report, often called a certificate, is issued by an independent gemological laboratory. It records the diamond's measurements and grades so you know exactly what you're getting, regardless of who sells it. IGI and GIA GIA (Gemological Institute of America) is the world's most recognised laboratory for natural diamonds. IGI (International Gemological Institute) is the leading laboratory for lab-grown diamonds and also grades natural diamonds. Both are independent and respected. Every lab-grown diamond at Eluri is IGI certified, and where a piece comes with a grading report for a natural diamond, it's from IGI or GIA. What's on the report Report number: often laser-inscribed on the diamond's girdle, so the report and the stone can be matched. Shape and cutting style: for example, round brilliant or oval. Measurements: the length, width and depth in millimetres. Carat weight, colour and clarity grades. Cut grade for round diamonds, plus polish and symmetry. Fluorescence: how the diamond reacts to UV light. None or faint is usually preferred. Growth method for lab-grown diamonds, such as CVD or HPHT. Certificate or valuation? They do different jobs. A certificate describes the diamond's quality. A valuation estimates a replacement value for insurance. Every Eluri piece comes with both: the diamond's grading report where one is included, and an independent valuation from Jewellery Valuations Australia. What a certificate can't tell you A report can't show you how a diamond looks in person. Two diamonds with the same grades can differ in brightness and character. That's why we hand-select every diamond and show you real options before you decide. New to diamond grades? Start with the 4 Cs of diamonds explained, or browse our IGI certified engagement rings.

Buying an engagement ring online in Australia is more common than ever, and for good reason: better value, more choice, and a far more relaxed experience than a pressured showroom. But it's also a big purchase, so it's natural to feel cautious. Here is how to buy an engagement ring online in Australia with complete confidence. Is it safe to buy an engagement ring online? Yes, when you buy the right way. The single thing that makes an online diamond purchase safe is certification. Every lab grown diamond we sell is IGI certified, meaning an independent lab has documented the cut, colour, clarity and carat in writing. You are not taking anyone's word for the quality, you are buying to a graded standard you can verify. That certificate is what makes buying online just as secure as buying in person. Why buying online often means better value Traditional jewellers carry the cost of expensive showrooms, inventory and sales teams, and that cost is built into the price you pay. Buying online, especially from a made-to-order jeweller, strips out that retail markup and passes the value to you. Paired with lab grown diamonds, which cost a fraction of mined stones for the same quality, it means significantly more ring for your budget. Our guide on lab grown vs natural diamonds explains the savings. What to check before you buy online A few things separate a great online purchase from a risky one. Insist on independent certification (IGI or GIA). Check the return, warranty and resizing policy. Ask for extra photos or video of the exact piece. And buy from a jeweller who is transparent and easy to reach, not an anonymous listing. If you want a full breakdown of the diamond itself, our guide to the 4 Cs is a good place to start. Buying online doesn't have to mean impersonal The best of both worlds is buying online with real, personal guidance. At Eluri, buying a ring isn't a checkout, it's a conversation. You work one-on-one with our team to choose or design your ring, see it before it's made, and are looked after from your first message to a lifetime of care. All the value and convenience of online, with the service of a private jeweller. Delivered securely, anywhere in Australia We ship Australia-wide with secure, insured delivery, so your ring is protected from the moment it leaves us until it reaches your door, whether you're in Sydney, Brisbane, Perth, Adelaide or a regional town. Complimentary resizing means the fit is never a worry, and you're welcome to collect in person at our Melbourne office if you prefer. Start with the right ring When you're ready, browse our lab grown diamond engagement rings, every one IGI certified with full specs and pricing listed, or reach out and we'll help you find or design the perfect ring. For more on the whole process, see our guide on buying an engagement ring in Melbourne and Australia. Melbourne based, shipped Australia-wide.

Searching for diamond watches in Melbourne? Whether you want a subtle diamond bezel or a fully iced-out statement piece, a diamond watch is part timepiece, part jewellery — and knowing what to look for makes all the difference. Here is a guide to buying diamond watches in Melbourne with confidence. A note: Eluri is an independent Melbourne jeweller. We are not an authorised dealer for, or affiliated with, Rolex, Cartier or Audemars Piguet. We custom-set diamonds onto authenticated, genuine watches. What is a diamond watch? A diamond watch is a luxury timepiece set with diamonds — anywhere from a diamond bezel to a full iced out cover across the case, bezel, bracelet and dial. Some are factory diamond models from the brand; far more common, and far better value, are custom-set pieces: an authentic watch expertly set with diamonds afterwards. Our guide on what iced out means explains the styles. The brands people ask for in Melbourne Three names dominate. The diamond Rolex — especially the Datejust — is the recognisable classic. Cartier, with the Santos and Panthère, brings an elegant, design-led look. And Audemars Piguet, with the Royal Oak, is the connoisseur’s statement. Our guide to iced out Rolex, Cartier and Audemars Piguet compares them. Buying a diamond watch in Melbourne: what matters A few things separate a great buy from a costly mistake. The base watch must be genuine — a diamond watch is only as good as the authenticated timepiece beneath the stones, so insist on documentation. The diamonds should be natural and well matched for colour and clarity. And the setting should be quality: even, secure and consistent, so nothing catches or comes loose. Our guide on how to spot a fake iced out watch covers exactly what to check. Custom diamond watches The real advantage of a Melbourne jeweller who custom-sets is that you can have exactly the piece you want — the watch, the density of the setting, white or natural diamonds — at a fraction of factory-diamond prices. See our guide on custom diamond watches for how the process works. See diamond watches in Melbourne At Eluri, every diamond watch is an authenticated Rolex, Cartier or Audemars Piguet, custom-set with natural diamonds, and delivered with its original box and booklets. We are Melbourne based and ship Australia-wide with insured delivery. Browse our diamond and iced out watches, or reach out to view a piece in Melbourne.

Few watches carry a diamond setting like a Rolex. The shape, the presence, the instant recognition — it is why a diamond Rolex is one of the most sought-after iced out pieces going. Here is a guide to diamond Rolex watches: what they are, which models suit the treatment, and how to buy one the right way. A note on what we do: Eluri is an independent jeweller. We are not an authorised Rolex dealer and are not affiliated with Rolex. We custom-set diamonds onto authenticated, genuine Rolex watches after they leave the factory. What is a diamond Rolex? A diamond Rolex is a genuine Rolex watch set with diamonds. There are two kinds. Rolex makes its own factory diamond models, which carry a significant premium. The far more common route is a custom-set piece: an authentic Rolex, expertly set with diamonds by a specialist afterwards. This gives you the same diamond-covered look for a fraction of the factory price, which is why custom diamond Rolex watches have become so popular. If you are new to the category, our guide on what iced out means is a good primer. Why the Datejust is the classic canvas Some Rolex models were made for a diamond setting. The Datejust is the classic — balanced proportions, a fluted-friendly bezel and a timeless Oyster or Jubilee bracelet that carries diamonds beautifully without ever looking overdone. It is the model most people picture when they think of a diamond Rolex, and it remains the most popular base for a custom iced out piece. Other models like the Day-Date take diamonds superbly too, but the Datejust is where most people start. Fully iced vs partially iced A diamond Rolex can be fully iced — case, bezel, bracelet and dial covered in stones — or partially iced, with diamonds on just the bezel or dial and the rest left in its original steel or gold. A full set makes the boldest statement; a partial set is more understated and lets the watch still read as a Rolex first. Setting density matters too: a high-density setting packs more small stones in for a smoother, more seamless look. The golden rule: the Rolex underneath must be genuine A diamond Rolex is only as good as the authentic watch beneath the stones. The biggest mistake buyers make is focusing on the diamonds and forgetting to verify the base watch. It must be a genuine, authenticated Rolex with its documentation — not a replica covered in diamonds. Our guide on how to spot a fake iced out watch walks through exactly what to check, and our take on whether iced out watches hold their value explains why the genuine base watch is what protects your money. Natural diamonds and quality setting The diamonds should be natural and well matched for colour and clarity, so the watch reads as one clean sheet of sparkle. Setting quality is just as important — stones set evenly, securely and at a consistent height, so nothing catches or comes loose and the light runs smoothly across the whole piece. Cheap setting shows immediately; quality setting lasts. Buying a diamond Rolex in Australia At Eluri, every diamond Rolex starts as an authenticated genuine Rolex, custom-set with natural diamonds, and delivered with its original box and booklets. We are Melbourne based and ship Australia-wide with insured delivery. Browse our iced out watches, or read our guide to iced out Rolex, Cartier and Audemars Piguet to compare the icons. Reach out any time and we will help you find the right piece.

If you are shopping for a diamond tennis bracelet in Australia, the first question is usually the simplest: what does it cost? The honest answer is that it depends on a few things, but the headline is good news — with lab grown diamonds, a tennis bracelet costs a fraction of what it used to. Here is what drives the price, and how to work out what you will pay. What drives the price of a tennis bracelet A tennis bracelet is a full line of diamonds around the wrist, so more than almost any other piece, the price comes down to the diamonds — how many, how big, and what quality. Four things move the number. Total carat weight is the biggest lever. A tennis bracelet is priced across all its stones combined, so a 2ct bracelet costs far less than a 10ct one. This is where you decide how bold you want it. Diamond quality — the cut, colour and clarity of the stones — sets the price per carat. As we cover in our guide to the 4 Cs, you can often choose a clean VS clarity and a near-colourless grade that looks flawless to the eye without paying for perfection only a loupe can see. Lab grown vs mined is the single biggest factor of all, which we will come to. The setting and metal — four-prong, bezel or bar, in 14K white or yellow gold — adds to the total, though the diamonds are the main cost. Why lab grown changes the maths Because a tennis bracelet uses so many diamonds, it is exactly where lab grown pays off most. Lab grown diamonds are real diamonds, identical in every physical way to mined ones, but they cost a fraction of the price. Spread across a whole line of stones, that saving is dramatic — it is the difference between a tennis bracelet being a major purchase and being genuinely attainable. You can wear a higher carat weight and a better grade for the same budget. Our guide on lab grown vs natural diamonds explains why the price gap is so large. How to get the most for your budget A few simple choices stretch your money. Prioritise cut, because it is what makes the whole bracelet sparkle. Choose VS clarity and an E to F colour, which read as clean and white without the top-grade premium. And let lab grown do the heavy lifting on carat weight, so you get a fuller look for less. A well-balanced bracelet looks far more expensive than it costs. Getting an exact price Because price moves with all of the above, and because the market shifts over time, the most reliable way to know what a piece costs today is to look at current bracelets rather than a printed figure that dates quickly. Every bracelet in our diamond bracelets collection is priced with its full specs listed, so you can see exactly what a given carat weight and quality costs, ready to wear. Everything is IGI certified, so the quality behind the price is documented. The bottom line for Australian buyers Lab grown diamond tennis bracelets give Australian buyers the same certified brilliance as mined stones for a fraction of the price — which usually means more carats, better quality, or more money kept in your pocket. If you want help matching a bracelet to a budget, reach out. We are Melbourne based and ship Australia-wide, and we are happy to find the right piece for what you want to spend. For more on the style itself, see our diamond tennis bracelet buyer's guide.

Diamond stud earrings are the most versatile piece of jewellery you can own — worn every day, dressed up or down, and a gift that never misses. If you are buying lab grown diamond studs in Australia, here is how to choose the right carat, setting and quality. Carat weight: total vs per ear Stud earrings are usually described by total carat weight across the pair, so a 2ct pair means roughly 1ct in each ear. Smaller studs (around 1ct total) are subtle and elegant for everyday, while larger pairs (3–4ct total) make a bold, brilliant statement. Think about how they will mostly be worn before deciding on size. Basket vs martini setting The setting shapes the look and how the stud sits. A four-prong basket setting lifts the diamond slightly so light enters from all sides for maximum sparkle. A three-prong martini setting sits lower and closer to the ear, with a sleek, minimal profile that shows less metal. Both are secure and classic; it comes down to whether you want lift and sparkle or a low, understated look. Backs matter For diamonds you wear daily, secure backs are worth it. Screw backs thread on and are far less likely to come loose than push backs — important when each earring holds a real diamond. Clarity and colour Studs sit close to the face, so quality shows. VVS clarity and a colourless D–F grade give that clean, icy-white brilliance. Our guide on the 4 Cs explains how to balance these. Why lab grown, and why they make a great gift Lab grown diamonds give you the same brilliance as mined for a fraction of the price, so you can gift a larger or higher-grade pair for the same budget — which makes studs one of the best-value diamond gifts going, for a partner, a milestone, or yourself. See lab grown vs natural diamonds. Shop lab grown diamond studs in Australia At Eluri, our lab grown diamond stud earrings range from 1ct to 4ct total, VVS2 clarity and D colour, in basket and martini settings with secure screw backs, all IGI certified. We are Melbourne based and ship Australia-wide. Browse our diamond stud earrings, or reach out for help choosing.

A diamond tennis bracelet is one of those pieces that goes with everything and never dates. If you are looking for one in Australia, here is how to choose — the carat weight, the settings, and how lab grown diamonds let you wear a lot more sparkle for a lot less. What is a tennis bracelet? A tennis bracelet is a flexible line of diamonds set all the way around the wrist, each stone linked to the next so it drapes and moves with you. It is a classic for a reason — understated but brilliant, dressy or everyday. The name famously comes from a tennis champion who stopped a match to find hers. Carat weight: how much sparkle Tennis bracelets are measured by total carat weight across all the stones. Lighter bracelets (around 2–4ct) give a refined, delicate line, while heavier ones (6ct and up) make a bold statement with larger, more brilliant stones. It comes down to the look you want and how the bracelet sits on your wrist. Settings: four-prong, bezel and bar How each diamond is held changes the style. A four-prong setting lifts each stone so light floods in for maximum sparkle. A bezel setting wraps a thin band of metal around each diamond — sleek, modern and very secure, great for everyday wear. A bar setting holds stones between small metal bars for a clean, contemporary line. All three look beautiful; bezel and bar are the most snag-resistant. Why lab grown is perfect for tennis bracelets Because a tennis bracelet uses so many diamonds, it is exactly where lab grown pays off most. The savings across all those stones are significant, so you can wear a higher carat weight and a better grade for the same budget. Our guide on lab grown vs natural diamonds explains why. Keeping it sparkling Diamonds attract oils and grime, so a gentle regular clean keeps a tennis bracelet bright. Our guide on caring for diamond-set pieces applies here too. Shop diamond tennis bracelets in Australia At Eluri, our lab grown diamond tennis bracelets, bangles and Cuban links range from 2ct to 15ct in VS clarity, all set in white gold and IGI certified. We are Melbourne based and ship Australia-wide with insured delivery. Browse our diamond bracelets, or reach out and we will help you find the right one.

The engagement ring gets the attention, but the wedding band is the one worn forever. If you are shopping for a diamond wedding band or eternity ring in Australia, here is what to know — the styles, how to match it to your ring, and how lab grown makes a diamond band far more attainable. Full eternity vs three-quarter eternity The main choice is how far the diamonds go around the band. A full eternity band is set with diamonds the whole way around — endless sparkle, but the stones on the underside can press against the finger. A three-quarter eternity sets diamonds around roughly three-quarters, leaving the base plain, which is more comfortable, easier to resize, and looks identical from the front. Both are beautiful; it comes down to comfort and preference. Pavé vs channel setting How the diamonds are held changes the look. Pavé sets small stones close together with tiny beads for maximum sparkle and a delicate feel. Channel setting sets the diamonds flush between two rails of metal — sleeker, more protected, and great for an active lifestyle since nothing catches. Our guide on the 4 Cs helps you judge the diamonds themselves. Matching your wedding band to your engagement ring Most people wear the two together, so they should sit well side by side. Match the metal, and consider the profile — a band that sits flush against the engagement ring looks seamless. If you bought or are designing your engagement ring with us, we can make sure the band pairs perfectly. Why lab grown makes sense for bands A diamond eternity band uses a lot of stones, so the savings from lab grown diamonds add up fast. You can have a fuller, higher-grade band for the same spend, which is why lab grown is such a smart choice here. See lab grown vs natural diamonds for the full comparison. Shop diamond wedding bands in Australia At Eluri, our lab grown diamond wedding bands and eternity rings are crafted in 14K white and yellow gold with VS-clarity diamonds, all IGI certified. We are Melbourne based and ship Australia-wide with free resizing. Browse our wedding bands and eternity rings, or pair one with an engagement ring — reach out and we will help you match them.

Some rings you find. The best ones, you design. If you are after a custom engagement ring in Melbourne, built around exactly what you — or she — has always pictured, here is how the process works, what you can control, and why a custom lab grown diamond ring gives you so much more for your budget. What is a custom engagement ring? A custom engagement ring is designed from the ground up rather than picked off a shelf. You choose the diamond, the shape, the setting and the metal, and the ring is made to those specifications. The result is genuinely one-of-a-kind — a ring that suits the person wearing it, not a mass-produced design thousands of others own. How the process works Designing a custom ring is more personal and more straightforward than most people expect. It starts with a conversation about what you want — the look, the wearer's style, your budget. From there you settle on the centre diamond, the setting style, and the metal, and the ring is crafted to bring it together. At Eluri we guide you through each decision so nothing is overwhelming, whether you are certain of every detail or starting from a blank page. Why lab grown makes custom affordable Custom used to mean expensive. Lab grown diamonds change that. Because they cost a fraction of mined stones for the same size and quality, the money you save on the diamond goes straight into a bigger stone or a more detailed design. So a custom ring is no longer a luxury reserved for big budgets — it is often the smarter way to spend. Our guide on lab grown vs natural diamonds explains why. What you can customise The whole point is that it is yours. Choose the diamond shape — round, oval, emerald, radiant, cushion and more — the setting, whether solitaire, halo, hidden halo or pavé, and the metal, from white to yellow gold. Every choice shapes the final ring. If you want help deciding, our guides on how to choose an engagement ring and the 4 Cs of diamonds are a great starting point. Certified, and made to last Every diamond we use is IGI certified, so your custom ring is documented for quality, not taken on trust. And because it is made to order, it is built properly — a ring designed to be worn for a lifetime. Design your custom engagement ring in Melbourne Eluri is a Melbourne-based private jewellery concierge, and custom engagement rings are exactly what we do. Work with us in Melbourne, or design your ring remotely and have it delivered securely anywhere in Australia — with free resizing so the fit is perfect. Browse our lab grown diamond engagement rings for inspiration, or reach out to start designing yours.