Not just another jeweller

Designed with you, made for you. Luxury craftsmanship at honest prices, that never go on sale. Private. Personal. If you can dream it, we can create it. 

Design your ring in 30 seconds

Two taps and your details. We’ll come back to you personally with ideas within one business day.

Eluri customer wearing an emerald cut lab grown diamond engagement ring with a pavé band in white gold
Eluri customer wearing an oval lab grown diamond engagement ring and diamond wedding band in white gold
Eluri customer wearing a round lab grown diamond engagement ring with side stones at her proposal
Happy Eluri customer wearing a round lab grown diamond engagement ring with side stones in white gold
Happy Eluri customer wearing a round solitaire lab grown diamond engagement ring in yellow gold
Happy Eluri customer wearing an oval lab grown diamond engagement ring in yellow gold
Eluri customer wearing an emerald cut lab grown diamond engagement ring with a pavé band in white gold
Eluri customer wearing an oval lab grown diamond engagement ring and diamond wedding band in white gold
Eluri customer wearing a round lab grown diamond engagement ring with side stones at her proposal
Happy Eluri customer wearing a round lab grown diamond engagement ring with side stones in white gold
Happy Eluri customer wearing a round solitaire lab grown diamond engagement ring in yellow gold
Happy Eluri customer wearing an oval lab grown diamond engagement ring in yellow gold
Eluri customer wearing an emerald cut lab grown diamond engagement ring with a pavé band in white gold
Eluri customer wearing an oval lab grown diamond engagement ring and diamond wedding band in white gold
Eluri customer wearing a round lab grown diamond engagement ring with side stones at her proposal
Happy Eluri customer wearing a round lab grown diamond engagement ring with side stones in white gold
Happy Eluri customer wearing a round solitaire lab grown diamond engagement ring in yellow gold
Happy Eluri customer wearing an oval lab grown diamond engagement ring in yellow gold
Eluri customer wearing an emerald cut lab grown diamond engagement ring with a pavé band in white gold
Eluri customer wearing an oval lab grown diamond engagement ring and diamond wedding band in white gold
Eluri customer wearing a round lab grown diamond engagement ring with side stones at her proposal
Happy Eluri customer wearing a round lab grown diamond engagement ring with side stones in white gold
Happy Eluri customer wearing a round solitaire lab grown diamond engagement ring in yellow gold
Happy Eluri customer wearing an oval lab grown diamond engagement ring in yellow gold
The Eluri Journey

Most jewellers are built around their stock.

Eluri is built around you.

Made to order, chosen with intention.

A more considered process. A better result.

  • 1. Private Consultation

    It begins with a private, one-on-one consultation, by phone or in person, whenever suits you. We take the time to understand your vision, style and budget, so every decision from here is made with intention.

  • 2. Sourcing & Design

    Based on your brief, we source diamonds and develop a custom design specifically for you. Every stone and setting is carefully selected for its quality, its value and how closely it reflects your vision, so the options you see are already the right ones.

  • 3. Review & Approval

    We present you with detailed specifications, 3D CAD renders and a virtual view. We guide you through every element and refine the design with you until it’s exactly right. Nothing goes into production until you’ve approved every detail.

  • 4. Crafting

    Once approved, your piece is brought to life by our team of specialist craftsmen. Every detail is refined with precision, from the setting of each claw to the symmetry and final polish, so the finished piece meets our exacting standards of design and finish.

  • 5. Delivery or Private Handover

    Your completed piece is securely shipped to your door or privately handed over, depending on your preference. Every step is handled with care and discretion, ensuring a seamless and elevated experience from start to finish.

Frequently asked questions

Most custom rings are completed within 4 to 6 weeks of design approval. 

More intricate designs can take a little longer, and we’ll give you a clear timeframe before anything begins.

Every part of it. From the diamond, setting and band to the finest details, your ring is shaped around you. 

Whether you have a reference in mind or want something entirely your own, we’ll bring it to life.

Always. You’ll receive detailed 3D CAD renders and specifications to review, and we refine the design with you until it’s exactly right. 

Nothing goes into production until you’ve approved every detail.

Because our pricing is honest from the start. 

The price you’re quoted is the true value of your piece, every day of the year. 

Start your ring brief ➡

Read more about our pricing.

Yes.

Share a photo or inspiration image and we’ll use it as a starting point, then tailor the design to your preferences so it feels uniquely yours.